
Genre
Below I have researched into the different genres of music, their features and accompanying generic conventions
Classical
- 
smooth camera work, generally slow editing
 - 
rarely features a narrative unless matching a play or opera
 - 
possible black and white filters
 - 
performer dressed smartly
 
Pop
- 
fasionable and recent outfits worn by artists
 - 
narrative as well as performance based videos, focusing on lyrics or theme of song
 - 
fast paced editing
 - 
high key upbeat lighting matches the happy mood
 
Rock
- 
Camera techniques include long shots, fast paced editing and very handheld camerawork
 - 
Huge performance element with focus on instruments
 - 
music is rebellious and stands against society
 - 
possibly demoinc or fire themes
 
Dance
- 
unnaturually high key lighting, witha wide range of colors
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face paced camerawork to match fast song
 - 
upbeat narrative following a charecter through a trial or party
 - 
dancers and performers or party/rave goers
 
R&B and Rap
- 
storyline focusing around
 - 
themed around parties or clubbing, includes feelings of attractions and linked to the rave scene
 - 
rarely feature a narrative and instead focus on the dancing/party
 - 
dancers and performers or party/rave goers
 
Electronic
- 
Strong use of lighting effects and flashes often actually within the scene, not post production
 - 
themed around parties or clubbing, includes feelings of attractions and linked to the rave scene
 - 
rarely feature a narrative and instead focus on the dancing/party
 - 
dancers and performers or party/rave goers
 
Indie Rock
- 
Color corrections and cool-color overlays are used to emphasise the mood of the song
 - 
Videos have a strong narrative elements, many of the times is not linked to the song itself
 - 
cinematic effects used to create a strong cinematic feeling
 - 
dancers and performers or party/rave goers